C3 Esports is taking its brand beyond the competition.

Beginning October 1, the official C3 Esports League Apparel Store will open with a growing collection of merchandise built for players, fans, programs, and anyone looking to support Carolina collegiate esports.From apparel to gear that can travel with you to class, events, watch parties, or LAN weekends, the new store gives the C3 community another way to represent the league throughout the year.

More Than Just Jerseys

The C3 store launches with merchandise across several different categories rather than focusing solely on traditional esports apparel.Fans will be able to shop for T-shirts and hoodies, alongside accessories and everyday items including backpacks, hats, drinkware, engraved mugs and cups, and more.The store will also feature esports-supporting flags, giving players and supporters another option for representing C3 at gaming spaces, dorm rooms, esports facilities, watch parties, and events.The goal is simple: create merchandise that works both inside and outside of competition.Whether someone wants something to wear during match night or a smaller piece of C3 branding for everyday use, the store is designed to offer more than one way to support the league.

Represent Carolina Collegiate Esports

As C3 continues expanding its competition across Rocket League, Overwatch, and Valorant, the apparel store gives the growing community something that can connect players and supporters beyond an individual game title.C3 has always been built around the schools, teams, players, staff, and fans that make up collegiate esports across the Carolinas.Now that community has a new way to show it.The merchandise is not limited to competitors currently playing in the league. Alumni, families, students, fans, and supporters of Carolina collegiate esports can all represent C3 and the community surrounding it.It is another step toward building C3 into more than a competition that exists only on match nights.

Launch Month Discount

To celebrate the opening of the store, C3 is offering a 10% launch discount throughout October.From October 1 through October 31, 2026, shoppers can enter:C3 eSportsat checkout to receive 10% off their order.After October 31, the launch promotion will come to an end.That gives the C3 community the entire month to take advantage of the discount while exploring the first collection of official league merchandise.

A New Way to Support C3

Every C3 season is built around competition.But the community extends far beyond what happens during a series.The launch of the C3 Esports apparel store provides another way for supporters to be part of what C3 is building across North and South Carolina.Wear it.Carry it.Put it in your esports room.Bring it to LAN.However you choose to represent it, official C3 merchandise is here.The C3 Esports League Apparel Store launches October 1.Use code C3 eSports for 10% off through October 31, 2026.